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February 16, 2007
By: TOM BRANNA
Editor
Market researcher Mintel has collaborated with Information Resources, Inc. (IRI) to launch a unique tool that is positioned to reduce the cost of new product development, according to the companies. Mintel’s GNPD IRIS, a product that works in conjunction with the Mintel Global New Products Database (GNPD) to allow CPG companies to monitor the sales successes and failures of new products and established brands. GNPD IRIS has the potential to ultimately reduce development costs by up to 80%, accor...
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